Having a professional creative career spanning the United States and China, Peter’s extensive experience has provided him with a deep understanding of both Western and Eastern design sensibilities and creative insight.
Over the past decade, Peter has focused on the advertising / marketing industry in China. During this time, he has worked with a wide range of clients, including renowned fashion brands like Gap and Descente, leading beauty / cosmetics companies such as Estée Lauder and L’Oréal, luxury brands like Gucci and Hennessy, consumer electronics giants like OPPO and Sony Playstation, and multinational conglomerates like ExxonMobil.
This industry-wide experience has provided him with a profound understanding of consumer insight and trends. He has a keen ability to analyze market dynamics and anticipate consumer behavior, allowing him to effectively strategize and develop successful advertising and marketing campaigns.
Peter’s skill set is as diverse as his industry experience. He is adept at storytelling and leading the art direction for commercial films, effectively capturing the essence of brands and their voice. Additionally, he excels in conceptualizing and planning engaging social media campaigns that resonate with target audiences. Peter’s multifaceted expertise enables him to seamlessly navigate various aspects of the advertising and marketing landscape, delivering impactful results for his clients.
“Creative thinker at heart, with a focus on captivating storytelling and dynamic visuals