Role: Creative Director
Agency: Orès Group, Shanghai
Inspire Johnnie Walker Black Label consumers by showcasing “Johnnie Highball” as the perfect drink for social occasions, with ingredients that are easy : to-buy, to-mix and to-drink.
The core challenge that the brand faces today in China, is how to educate potential Johnnie Walker Black Label consumers, and let them understand the whiskey’s versatility as the foundation to multi-various drinking experiences.
To communicate the versatility of Johnnie Walker Black Label as the ideal base for mixing highballs, we also incorporated the versatility of brand ambassador, JCT (檀健次). His multi-disciplinary background in dance is the base spirit that will infuse Johnnie Highballs with playful excitement and shareable moments.
Johnnie Walker x JCT — Key Visuals
Expressing a youthful and modern upbeat tonality for those who value playful, unique and shareable moments.
